External Relations Director at Juhayna
In 2015, Passant Fouad Joined Juhayna as Head of Communication. Her vast expertise spans over 17 years, and encompasses the following areas; Media, Sponsorships & Activations, Public Relations, Corporate Social Responsibility & Sustainability, Call Center, and finally Factory Visits.
Over the course of Fouad’s career, she worked at various multinationals, starting by Motorola, at which she was part of the Sales & Marketing department. Later, she joined Nokia as Head of Marketing, where she was overseeing North East Africa, planning, and implementing campaigns in Egypt, Sudan, and Libya.
Prior to all of that, and specifically in 2010, Passant joined JWT to handle the Media Relations for the Egyptian Tourist Authority in 32 Arab & foreign states. Fouad also played a key role, during the Egypt Economic Development Conference, as Director in Charge to support Egypt’s economy in 2015.
It is noteworthy that Passant holds a Bachelor’s Degree in Business Administration, Marketing, International Relation, and Psychology. In addition, she acquired her Master’s Degree in Business Administration specializing in Marketing & Operations Management from the American University in Cairo (AUC).