May Abdel Asim
Founder & Managing Director at What Women Want...Magazine
May Abdel Asim looks back on 21 years of work experience of which 16 years as an entrepreneur,
founding and managing the bou>que crea>ve agency Media & More as well as two respected
publica>ons, What Women Want…Magazine and The Travel Mag. Mindfood Publica>ons is the latest
business launch in 2020, as the first Publishing House designed to exclusively publish female authors.
With the launch of “What Women Want…Magazine” in 2006 she entered the field of media and
publishing followed by the now discon>nued travel magazine “The Travel Mag”.
Media & More is now a full service digital media agency and crea>ve bou>que serving various reputable
clients from different business sectors in terms of social media handling, online marke>ng, design and
development as well as content crea>on and viral video produc>on.
With a degree in Mass Communica>ons specialized in Integrated Marke>ng Communica>ons, she began
her career in marke>ng research and held various marke>ng posts ranging from telecommunica>ons to
FMCGs at local and mul>-na>onal companies un>l she founded her own business in 2006. In her free
>me she engages in diverse community work and social projects and is a mother of two girls.
She is a VV Grow MENA Fellow, VV Global Network Leader and a TedxCairoWomen 2016 Speaker. She
has been appointed the WED Egypt Ambassador for 2016 to 2018 (Women Entrepreneurship Day)
crea>ng a network of female entrepreneurs in Egypt. She is the Founder of Hanefra7 Biki Emta, a
movement by What Women Want…Magazine promo>ng female entrepreneurship and women
empowerment. She is also the founder of Mish Asthma, a movement suppor>ng under privileged
children with Asthma in Egypt.